Success Stories
Who's using True Influence
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"We use TI to help us figure out which leads that are coming in are the best ones to send to Sales... Through lead scoring and lead nurturing campaigns, we are able to weed out the cold leads and then pass along the hot leads. Sales is now more receptive of the leads we are passing to them."
David Toliver, Internet Mktg Mgr, Angel.com
Angel.com Challenge
Angel contacted True Influence because they were interested in developing higher quality leads from their website visitors. They needed a marketing automation tool to nurture leads and a way to educate customers that was less time intensive for Sales and Marketing.
Solution
Angel uses True Influence to create complex drip marketing campaigns for each of its product lines that nurture website prospects and develop a personal one to one digital conversation between Angel and their prospects.
Result
True Influence grows the volume of leads in the sales pipeline. It is used to nurture cold contacts and drive them to sales when they're sales-ready. True Influence is integrated with Salesforce.com and lead activity is passed back and forth so that the salespeople have a complete picture of what prospects are doing behaviorally. The sales team uses True Influence analytics and lead scoring to focus their time on the best opportunities.
Angel contacted True Influence because they were interested in developing higher quality leads from their website visitors. They needed a marketing automation tool to nurture leads and a way to educate customers that was less time intensive for Sales and Marketing.
Solution
Angel uses True Influence to create complex drip marketing campaigns for each of its product lines that nurture website prospects and develop a personal one to one digital conversation between Angel and their prospects.
Result
True Influence grows the volume of leads in the sales pipeline. It is used to nurture cold contacts and drive them to sales when they're sales-ready. True Influence is integrated with Salesforce.com and lead activity is passed back and forth so that the salespeople have a complete picture of what prospects are doing behaviorally. The sales team uses True Influence analytics and lead scoring to focus their time on the best opportunities.
