buySAFE challenge:

buySAFE asked True Influence to help them nurture leads and educate their target market - both online merchants and online buyers - about the value of their bond and price guarantee product (buySAFE Guaranteed) and how using buySAFE can help merchants boost sales and profitability for their businesses by increasing buyer trust while shopping online.

Solution

buySAFE uses True Influence to create drip marketing campaigns for both buyers and sellers as well as the various merchant etailing verticals they target to continually educate prospective customers.

Result

The sales team has a full, warmer pipeline which allows them to focus their efforts on the leads that are most sales-ready. By using marketing automation to nurture leads and give prospective customers information about their products, Sales has also been able to reduce their sales cycle. True Influence’s digital view of prospect behavior also helps Sales to have a more complete view of what their leads are interested in which gives them more opportunities to close deals faster!