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“Because of the quality and quantity of great leads, my sales team has the at-bats they need. There is no doubt True Influence has made a tremendous difference in our pipeline!”
Whit Mathis, VP Sales, Jinfonet
Jinfonet Challenge
Jinfonet contacted True Influence to help with its brand awareness and lead generation efforts. Its sales team was struggling in the competitive Business Intelligence marketplace and leads were scarce. Jinfonet needed more raw and better qualified leads for its inside and outside salespeople.
Solution
Jinfonet uses True Influence for whitepaper and webinar campaigning to generate leads for the sales teams. They bring their messaging to an intelligent and technical audience by providing relevant and content-rich information.
Result
Sales appointments increased by 4 times in the first month and Jinfonet sales saw a 53% increase in their Q4 sales pipeline as a direct result of True Influence campaigns. And that's not all. The inside salespeople have eliminated cold calling!
"True Influence allowed us to gain control of our marketing process by taking the many individual steps required and consolidating them into a repeatable workflow. This allowed for more leads, more quality, actionable metrics and of course happier sales people"
Whit Mathis, Vice President Sales
Jinfonet contacted True Influence to help with its brand awareness and lead generation efforts. Its sales team was struggling in the competitive Business Intelligence marketplace and leads were scarce. Jinfonet needed more raw and better qualified leads for its inside and outside salespeople.
Solution
Jinfonet uses True Influence for whitepaper and webinar campaigning to generate leads for the sales teams. They bring their messaging to an intelligent and technical audience by providing relevant and content-rich information.
Result
Sales appointments increased by 4 times in the first month and Jinfonet sales saw a 53% increase in their Q4 sales pipeline as a direct result of True Influence campaigns. And that's not all. The inside salespeople have eliminated cold calling!
"True Influence allowed us to gain control of our marketing process by taking the many individual steps required and consolidating them into a repeatable workflow. This allowed for more leads, more quality, actionable metrics and of course happier sales people"
Whit Mathis, Vice President Sales
