Score leads and pass them to sales when they are ready

• Global and campaign level scoring
• Score leads using demographics and behaviors
• Focus sales resources on the best opportunities

Hot leads passed at the right time in the process.

As buyers increasingly use the Internet to research purchases, companies meet prospects earlier than ever in the buying process. Marketers need a way to find the hot leads and pass them to sales before a competitor contacts them or they go cold. At the same time, most prospects require further lead nurturing before they become sales-ready. This means marketers need the ability to monitor prospect activity and understand when a lead is ready to engage with sales.

With True Influence’s on-demand software, marketers get real-time Lead Analytics that automate lead scoring and lead qualification, and create the ability to measure each prospect’s interests and intent.

A score is systematically applied and changes over time as activity levels change.

This total value can synch with the lead/contact in the CRM system for salespeople to use to help prioritize their activities (e.g., call “Hot” leads first)