• See all marketing touches and interactions with each prospect
• Keep data clean with sophisticated lead de-duplication
• Segment and optimize lists for targeted campaigning

A Lead Database Specifically for Marketing.

Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations. Unfortunately, the lead database is all too often part of the CRM system — meaning marketers don’t have a system of their own.

With True Influence, marketing professionals finally have a prospect database that is designed to meet their specific lead management and reporting needs. Moreover, the True Influence database is bi-directionally synchronized at all times with the CRM system, creating a single integrated system to manage revenue from spend to revenue.