What is marketing automation?
Marketing automation is the use of software to automate marketing processes such as email, direct mail and scheduled campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes new processes possible!

Our web-based market automation service makes other systems obsolete. With True Influence, any business that is looking to acquire new customers or retains existing ones can benefit. Our software-as-a-service lets you:

• Plan campaigns using our easy list import and segmentation manger and design studio features
• Execute campaigns utilizing a single solution to handle email, direct mail, landing pages, forms, webinars, tradeshows, and surveys and;
• Measure campaign results from one easy-to-use platform!

How does this compare with email marketing products?
Most email marketing products are designed to “batch and blast” emails at a low cost—usually at the expense of any real tracking as most of the emails don’t get delivered. This is fine for home-based businesses but a larger business will need the more robust capabilities that True Influence provides.

What makes True Influence different from other software providers?
At True Influence, we take you beyond mere lead generation. We give you tools that allow you to manage and take control of all your marketing channels—and let you manage those tools through an easy, web-based interface that creates a closed-loop to measure every dollar that you spend, real-time.

How do I know if True Influence is a good fit for my business?
Automating marketing to generate better leads is needed in any size business, but it’s particularly valuable to small and mid-size companies that do not have the staff resources to plan, execute and measure their marketing investment.

Who is True Influence?
We're a leader in today's growing Marketing Automation space. We provide small and medium-sized businesses with hosted marketing solutions. Our hosted solution eliminates the expense, complexity and ongoing maintenance of on-premise systems that require IT support—while delivering big features, flexibility and ease or use that can deploy in one hour and get you sales-ready leads immediately.

Can you support my worldwide marketing organization?
When your organization is focused on performance across multiple business units and geographies, we provide the strategic preparation and planning expertise to incorporate the additional complexities and requirements you have across your organization.

Do you offer consulting services?
Email us to discuss your needs with one of our Senior Marketing Advisors.